Unforgettable

A great story leaves the audience wanting more. It tumbles around in their brain and finds its way into their thoughts. It’s relatable, persuasive, and inspirational.

And it’s great business.

“A story is about capturing that moment when your product or service intersects with humanity and changes a life for the better.”

For executives and practitioners

Part 1 lays the groundwork for a deeper understanding of corporate storytelling. Here you will find the foundational knowledge to inform both strategy and execution.

• What exactly is storytelling?

• How does it impact the bottom line?

• Can someone finally clarify the difference between a case study and a story?

• Are stories always better than traditional content, or does it depend on the audience?

For practitioners

Part 2 is nitty-gritty instruction for reviewers and storytelling practitioners—the folks who actually create the content. This is where you will find prescriptive guidance to improve your storytelling technique.

• Do you need practical instruction on how to formulate the best storyline?

• New skills to help you define your hero?

• Advice on holding audience attention?

• Here we will cover everything from improving your writing skills to upping your video expertise.

For practitioners

Part 3 will help marketing, public relations, and communication teams find answers to their tough questions.

• How do you get a key customer to sign a release form?

• Negotiate your way past features and benefits to a compelling storyline?

• Finesse your way to legal approval?

• How do you get all of the internal factions pulling in the same direction long enough to publish a compelling story?