Master the art of storytelling from an expert by learning to craft stories that capture your audience, connect at a human level, and ultimately propel success.
Confused? You’re not alone.
Business storytelling is different from mainstream storytelling. Novelists and how-to authors don’t face the same battles you do:
A tug-of-war between case study production and authentic storytelling
The need to reach different audiences at various altitudes
Firmly entrenched yet classically dull marketing lingo
Business storytellers need a new, customized set of rules that answer the tough questions:
When is a story the right approach, and when is traditional content better?
How can you satisfy your marketing, product, executive, and legal teams—and your customer—all at the same time?
How do you create a captivating tale that is truly inspirational?
Elaine Brammer
Elaine is a seasoned storyteller in the world of business, marketing, and brand perception. She has a Bachelor of Science in electrical engineering and a flair for storytelling, which allows her to humanize even the most complex business solutions.
Elaine has crafted inspirational stories for companies such as Microsoft, Rolls-Royce Aerospace, Schneider Electric, and United Health Group. Her storytelling has garnered attention from the American Advertising Awards (ADDY) and Telly Awards. She now spends her time coaching others on how to elevate their storytelling.