Creativity Unleashed

Stories provide a unique opportunity for creativity that simply can’t be matched by its informational cousins. Case studies are confined to a Situation/Solution/Results narrative. Whitepapers are technical, formal, and detailed. eBooks have platform constraints. Infographics are limited to a visual presentation. Social media is necessarily brief. Webinars are framed around an educational format. Podcasts are aural. Blogs typically espouse information from a singular perspective.

So many boundaries and so little wiggle room. But with a story, the options are endless!