Master the art of storytelling from an expert by learning to craft stories that capture your audience, connect at a human level, and ultimately propel success.
All tagged Marketing
Marketing is an affective sport—if we don’t sway impressions, we don’t move the ball closer to the goal.
Videos are popular. Super popular. So how long should your video be? The answer is—it depends.
Stories provide a unique opportunity for creativity that simply can’t be matched by its informational cousins.
Every once in a while someone asks me how to turn a case study into a story. I usually tell them: “You can’t, and please don’t try.” One-size-fits-all is not a great content strategy.
How much of your story comes through when the video’s on mute?
For a storyteller, the road to the customer often runs through the sales team.
Want a quick way to measure the impact of your story? Check the horizon. Where is your hero heading at the close of your story?
The educate and inform pieces typically rule. We simply can’t resist packing a bunch of proof points into our content.
The key to any good marketing pitch is to differentiate your brand. Quickly. As attention spans shrink, every turn of phrase needs to spark interest or consumers move on. Disengage.
